Three Michelin Distinctions. One Artistic Vision.

This festive season, Rosselli – AX Privilege unveils a distinctive creative collaboration that brings together fashion, art, fine dining and luxury service in a celebration of excellence. In partnership with Maltese artist James Dimech, Rosselli and its Grain brands unveil a 60s-inspired paper couture photoshoot and short film, a project conceived to honour the property’s three Michelin recognitions.

Three paper dresses. Three awards. One unified story.

The project pays tribute to:

• Under Grain’s Michelin Star
• Grain Street’s Michelin Bib Gourmand
• Rosselli – AX Privilege’s Michelin Key

Each recognition is interpreted through a bespoke paper couture creation, transforming Michelin accolades into sculptural works of art.

At the heart of the project is the vision of Maltese artist James Dimech, recently featured in the international publication Dolce, acclaimed as ‘The Creative Brilliance of Magnificent Malta’, whose work is rooted in storytelling, texture, and meticulous handcraft. Known for his striking couture pieces, Dimech uses paper to explore form, movement, and fragility, a deliberate parallel to the discipline and precision behind Michelin-recognised hospitality.

Set within the refined interiors of Rosselli – AX Privilege and the spaces of Grain Street and Under Grain, the photoshoot captures a dialogue between art, fashion, and gastronomy. The choice of paper as a medium reflects both fragility and control, qualities shared by haute couture and Michelin-level cuisine.

Inspired by the elegance and bold silhouettes of the 1960s, the designs echo a timeless sense of style while remaining unmistakably contemporary. Each dress becomes a sculptural interpretation of a Michelin distinction, brought to life through movement, light, and setting.

At its core, this collaboration reinforces Rosselli – AX Privilege’s position as a destination for discerning travellers and diners. By translating Michelin recognitions into an artistic language, the project highlights the values shared across Rosselli, Under Grain, and Grain Street: creativity, attention to detail, and an uncompromising commitment to quality.

Reflecting on the collaboration, Chef Victor Borg, AX Privilege Culinary Director, shares:

“At Under Grain and Grain Street, everything begins with craft. From how ingredients are sourced, to how a dish is finished on the plate. This project mirrors that same philosophy. The paper couture celebrates patience, precision, and creativity, values we live by every day in our kitchens.”

The narrative is equally rooted in the hotel itself. Fabien Sant Fournier, Hotel Manager at Rosselli AX Privilege, highlights the significance of the Michelin Key:

“The Michelin Key recognises more than luxury. It recognises experience, consistency, and soul. Rosselli is a place where heritage, exceptional service, and contemporary creativity meet, and this collaboration brings that spirit to life in a powerful, visual way.”

As the campaign unfolds across digital platforms and media features, it forms part of Rosselli’s wider festive narrative, one that celebrates culture, collaboration, and the pursuit of excellence in every form.

Throughout the festive season, the paper couture dresses are being displayed in a showcase within the hotel façade, transforming Rosselli – AX Privilege into a temporary street-level exhibition. Visible throughout the festive season, the installation invites guests and passers-by to pause, observe, and experience the artistry up close.

Whether discovering it while strolling through Valletta or arriving with intention, visitors are encouraged to capture and share the installation, allowing the story to live beyond the window and into the city itself.

Beyond viewing, guests are invited to step inside and dine at Under Grain and Grain Street.

The installation is on display at Rosselli – AX Privilege, Merchants Street, Valletta, throughout the festive season.

Follow Rosselli – AX Privilege, Under Grain, and Grain Street on social media to experience the full story as it unfolds.

Creator & Artistic Director @dimechjames
Photo & Video Production @shot_by_andrei
Secondary photographer @cat.phto
Models @emma.camilleri, @leah.camilleri23, @alisha.camilleri
Make up @jenniferdimech
Hairstyling @yuva.byclinton