AX Hotels Rebranding

We Welcome You On Our New Journey

 

On the 15th October 2018, AX Hotels, part of AX Group, has officially undergone a major rebranding that has enhanced the group’s internal connection. AX Group is made up of AX Care, AX Hotels, AX Construction and AX Development. However, the group has come a long way.

 

The History

 

In 1975, AX started its way in construction and by the mid-eighties it was already a well-established company on the Maltese Islands, having the largest rock quarry, pre-cast and pre-stressed concrete plant on the island.

 

Development came next for the group. AX Group started to develop individual terraced houses, residential blocks, hotels, restaurants, office blocks, and more.

 

In 1983, the first AX Hotels, AX Sunny Coast Resort & Spa was born in Qawra and it became the group’s first investment. All went uphill from then on. Today, AX Hotels manages 7 properties including the 5-star city designer hotel in Sliema, AX The Palace, the 4-star AX The Victoria Hotel, the 200-year old AX Palazzo Capua, the 4-star AX Seashells Resort at Suncrest and the boutique accommodation AX The Saint John in Valletta. In 2019, AX Hotels is set to open another accommodation in Merchants Street.

 

In 2015, AX Group launched the first retirement village on the island which is now part of AX Care. This includes Hilltop Gardens and Simblija Care Home in Naxxar.

AX Group Logo

Today, AX Group holds three fundamental core values; creativity, determination and integrity. With these three values combined, the group has the recipe for success. The new logo reflects the group’s elegance and legacy. It is robust but still elegant reflecting our welcoming, friendly and approachable manner towards business and clients. It hits the right emotional tone.

 

Where We Are Today

 

AX Hotels will take you on seven different journeys but they all lead to one purpose.

 

Our Vision

 

To be the leader in the hospitality industry in Malta by being the guests’ first choice due to the personal and renowned service we offer within the unique and distinctive surroundings of all our hotels.

 

Our Mission

 

Our aim is to make a difference in the hospitality industry providing all our guests with an unforgettable and distinct experience. We will strive to provide excellent quality service, through a dedicated and talented team who will be given the opportunity and inspiration to thrive within the industry.

 

We invite you along our journey! We’re excited about the future!

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